Our social and economic worlds are dominated by an overwhelming access to information, but what does it mean to organizations and the way they relate to the needs of their customers? Over the last twenty years we have seen a significant shift away from understanding customers by their characteristics, to understanding them by their motivations. In an economy predicated on getting
-> Continue reading Webinar: Understanding Customer Motivation: Why Do Customers Do What They Do? With Michael Lachapelle

As people who contribute to the creation of products, services and experiences, we are all user-centred by default, or are we? In this webinar and Q&A session, Chris Burns will talk us through his recent experience of working with Team GB’s Olympic and Paralympic athletes, coaches and support staff. He will talk about the challenges
-> Continue reading We’re All User-centred, Aren’t We? With Chris Burns

Join us for the Business Analysis Open Mic Night -- an immersive, informal and interactive chance to discuss all things BA related (and many other things besides!). This is not your usual webinar. In this session, webcams and microphones will be switched on, and you'll have the opportunity to 'grab the mic' and speak for
-> Continue reading Virtual Event: BA Open Mic

Organisational restructuring, “downsizing” and redundancies seem to be a constant feature of corporate life.  Being made redundant can feel extremely personal, and it can be difficult to know what to do next.  Should you get a certification? Get active on social media? Use a recruitment consultant? Take some time out? Or some combination of all
-> Continue reading Bouncing Back from BA Redundancy: An Interactive Panel Session with Michelle Shakesheff, Simon Rookledge and Saffron House