Our social and economic worlds are dominated by an overwhelming access to information, but what does it mean to organizations and the way they relate to the needs of their customers? Over the last twenty years we have seen a significant shift away from understanding customers by their characteristics, to understanding them by their motivations. In an economy predicated on getting
-> Continue reading Webinar: Understanding Customer Motivation: Why Do Customers Do What They Do? With Michael Lachapelle

As people who contribute to the creation of products, services and experiences, we are all user-centred by default, or are we? In this webinar and Q&A session, Chris Burns will talk us through his recent experience of working with Team GB’s Olympic and Paralympic athletes, coaches and support staff. He will talk about the challenges
-> Continue reading We’re All User-centred, Aren’t We? With Chris Burns

Organisational restructuring, “downsizing” and redundancies seem to be a constant feature of corporate life.  Being made redundant can feel extremely personal, and it can be difficult to know what to do next.  Should you get a certification? Get active on social media? Use a recruitment consultant? Take some time out? Or some combination of all
-> Continue reading Bouncing Back from BA Redundancy: An Interactive Panel Session with Michelle Shakesheff, Simon Rookledge and Saffron House

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Dr. Seus   As BA practitioners we "own" our personal and professional development.  There are so many opportunities out there, and one very effective way of learning new topics and broadening our horizons is to
-> Continue reading Want to up your BA professional development? Start a business book club! With Sara Heaven

As Business Analysts we have a wide range of tools and techniques that we can apply to whatever situation we find ourselves in. With all of these available, you’re probably wondering what value small talk can bring to your stakeholder interactions, particularly when time is tight and deadlines are looming. In this conversational webinar, Kristy
-> Continue reading Small Talk, Big Value Building Great Working Relationships In A Virtual World with Kristy Dean

Get ready for a brand new type of event. A one-hour, livestreamed event that discusses ideas on the fringes of business analysis. This includes new perspectives, new ideas, and concepts from disciplines that intersect with business analysis. Imagine a one-hour TV show, with guest interviews and audience interaction. A cross between a TV chat show
-> Continue reading BA Fringe: Celebrating Ideas At The Edges

In an age of increasing complexity where time is precious, building meaningful connections with stakeholders is becoming more challenging. Business Analysts must find new innovative ways to engage their audience. Join Grant Wright and Paddy Dhanda in this fun filled session where they will share practical tips on how to go from good to great
-> Continue reading Building Good to Great Workshops – Visual Thinking, Gamification and Story Telling with Paddy Dhanda and Grant Wright

As Business Analysts we take a broad, holistic and objective view of business situations.  Or rather, we like to think that we do, but have we been kidding ourselves all of this time?  Are we really 'objective', or is there a danger that we are just as insular and silo'd as those business stakeholders that
-> Continue reading Travelling Light: The Baggage-Free BA – With David Beckham

Change seems to be the only constant in business and in life.  Whether you’re a business analyst, tester, project manager or other professional you probably spend a significant portion of your professional life implementing change.  Yet the recent pandemic has probably helped us all realise how difficult it can be to live through change.  
-> Continue reading Thriving in Change: The Art of Self-Leadership for Change Professionals with George Wilkinson

S1E2: Series 1, Episode 2Get ready for a brand new type of event. A one-hour, livestreamed event that discusses ideas on the fringes of business analysis. This includes new perspectives, new ideas, and concepts from disciplines that intersect with business analysis. Imagine a one-hour TV show, with guest interviews and audience interaction. A cross between
-> Continue reading BA Fringe: Celebrating Ideas At The Edges