Ever wondered how a Product Owner differs from a Product Manager, and what this means for BAs? This webinar is for you!

Product ownership and product management are becoming increasingly hot topics within organisations. Yet the two terms are often confused, and there can be real uncertainty over how business analysis (and BAs) should fit into the picture.

This interactive and conversational webinar you’ll hear

✔ Why the definition of “product” is an important starting point that is too often overlooked
✔ The difference between Product Ownership and Product Management and how business analysis fits in
✔ The challenges of fitting a Product Management approach within a Project Management environment (and how to potentially overcome them)
✔ Which tools and techniques will be relevant
… plus a lot more