In today’s rapidly evolving technology and business landscapes, value-driven business analysis is more essential than ever. In this practical session, Laura Brandenburg, author of The Value-Driven Business Analyst and founder of Bridging the Gap, offers a dynamic perspective on the business analyst role as a strategic partner and value creator.

You’ll discover:

✔️The Value of Business Analysis – Why clarity, alignment, and positive change are the core outcomes of effective analysis—and how to confidently connect your work to ROI.
✔️Common Challenges BAs Face – From role ambiguity to stakeholder resistance, explore what holds BAs back and how to move past it.
✔️Reinforcing Your Value – Walk away with actionable strategies to lead with confidence, bring structure to your work, and build trust—even in fast-paced environments. Whether you’re mid-career or growing into your BA role, you’ll gain clarity on how to deliver—and communicate—real business value.

About the Speaker

Laura Brandenburg, CBAP, is an internationally-recognised leader who helps mid-career professionals start and thrive in business analysis careers. She is the founder of Bridging the Gap, author of The Value-Driven Business Analyst and How to Start a Business Analyst Career, and creator of The Business Analyst Blueprint® training program. With over 20 years of experience, Laura is passionate about building the profession one business analyst at a time and empowering others to achieve confidence and success.