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Projects, Products & Business Analysis: Navigating the New Normal with Hannah Pearson-Coats

March 20, 2025 @ 6:30 pm – 7:30 pm GMT

Increasingly, organisations are moving from a project-centric to a product-centric model. This changes the nature of work that is needed, and you might be wondering how business analysis fits in. If you are, this is the webinar for you!

In this conversational webinar, you’ll hear Hannah Pearson-Coats reflect on her experiences as a BA who has worked in both project and product environments. This will be an interactive session where you’ll be able to steer the conversation by typing your questions in the chat box.

The exact topics we cover will be steered by you, but we envisage discussing:

✔️The difference between ‘project’ and ‘product’
✔️How the two can co-exist, and it’s not ‘either or’
✔️Key tools, techniques and concepts that BAs use in a product environment
✔️Why business analysis is still crucial!

We hope that you can join us!

About Hannah
Hannah is an enthusiastic business analysis professional with more than a decade of engineering outcomes in complex environments. You’ll find her neck deep in Miro boards, breaking down gnarly problems, making work friends, and happily digging into all the details involved in delivering digital solutions. When she’s not working, she writes, talks, and is endlessly enthusiastic about the nuts and bolts of getting stuff done in the real world.

She lives in Te Whanganui a Tara (Wellington), Aotearoa New Zealand with her partner, two cats, and an unreasonable number of laptops for just two humans.