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Webinar Recording: Project vs Product: How Does Business Analysis Fit?: An interactive panel discussion with Myriam Baecke, Ryan Folster, Steven Hubau & Anna Kochanowska

Increasingly, organisations are focussing on delivering beneficial customer-centric change quickly. Product ownership and management are firmly in the spotlight, yet there can be differing opinions over what these terms actually mean.

If you’ve ever wondered the difference between “product-led” and “project-led’ change, and if you’re curious as to where business analysis fits in, this is the session for you!

In this interactive panel session, we heard perspectives of a panel of experts and leading practitioners. During the session we discussed:

✔️ The difference between “project-led” and “product-led” change, and why it matters
✔️ The role business analysis plays in different change lifecycles
✔️ How all of this fits with agile and agility

The session was recorded, and can be viewed below:

About the Speakers

Myriam Baecke completed her studies in bioscience engineering in 2014, after which started her career at Actemium as project lead and business analyst. Through numerous projects, she built up experience in business analysis and creating software products. In 2019 she continued her career at MCC Verstraete. For a dedicated product, she took up the role of a scrum product owner and familiarized herself with stakeholder management, identification, and prioritization of requirements. Today, Myriam is back at Actemium, where she combines her role as a business analyst with a coaching position for her fellow business analysts. Thus spreading her knowledge on requirement gathering and business processes.

Ryan Folster is a Business Analyst Lead and Product Professional from Johannesburg, South Africa. His strong focus on innovation as well as his involvement in the Business Analysis community have seen Ryan develop professionally from a small company, serving a small number of users, to large multi-national organisations. Having merged into Business Analysis through the business domain, Ryan has developed a firm grounding and provides context to the methodologies applied to clients and projects he is working on. Ryan has gained exposure to the Human Resources, Asset Management as well as Financial Services sectors, working on projects that span from Enterprise Line of Business Software to Business Intelligence and Compliance. Ryan is also heavily involved in the local chapter of IIBA®, having previously served as the chapter president he currently serves as a non-executive board member. Ryan is passionate about the role a Business Analyst plays within an organisation, and is a firm believer that the role will develop further in the future and become a crucial aspect of any successful business.

Anna Kochanowska: Business Analyst at heart, passionate about business analysis capability in the context of agile ways of working. Always looking for opportunities to transform company practices into fresh, value-driven approaches leading to more efficient ways. Product thinking enthusiast, co-author of Product Orientation concept, currently in the role of product management & product centricity Catalyst in Roche Informatics. Winner of the 2022 BA Achievement Award.

After graduating as Bio Engineer, Steven Hubau started his career as an implementation engineer at Radar Automation. Many years in the role of business analyst and project manager prepared Steven to take up the position of product manager for a part of the software products. Since 2015, Radar Automation is part of Actemium, where Steven is now the Branch Manager for multiple software applications in the field of MES, Production Scheduling, and Transport planning. These software products are implemented for customers through projects. His passion for managing people and business analysis continues today on more internal and strategic levels.

Webinar Sponsor:
This webinar is kindly supported by the BA & Beyond conference on “High-Impact BA.” Attend in Belgium, the Netherlands or online.

Find out more and buy your ticket at: