There has been a huge growth in the delivery of goods and services through digital channels. With new channels and new business models, it’s important to ensure that customers get an integrated end-to-end experience.
Digital product management is a key enabler for this type of success. This panel session covered a range of broad areas, including:
✔️ What product management is, and why “digital” (and the digitalisation of products themselves) are important aspects
✔️ The difference between product management and project management
✔️ The skills that practitioners will need to deploy throughout the digital product lifecycle
✔️ Tools, techniques and ideas that are relevant within a digital product management context
✔️ … and much, much more!
The session was recorded and can be viewed below:
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About The Speakers
Kevin J. Brennan is a consultant with over 20 years of experience in executive leadership, product management, and business architecture
Sallie Godwin is a product manager with over 10 years’ experience of working in product teams.
Filip Hendrickx, BA and innovation speaker and trainer, has over 10 years’ experience in business consulting and a prior 10 years in software engineering and research.
This webinar is kindly supported by the Building Business Capability conference:
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Building Business Capability is the only conference that enhances your ability to advance People, Product, Data, and Knowledge, to build your core leadership skills, to create a customer centric organization, and to deliver digital transformation.