Skip to content

Video: Communication, Engagement & Influence: Honing Three Key BA Skills

On 4th October 2022, Adrian Reed of Blackmetric presented at an IIBA UK event. We’re pleased to say the event was recorded, and you can watch the recording below.

About The Presentation

BAs tend to be natural communicators, but we’ve probably all experienced situations where stakeholders just don’t seem to listen. Meetings are held, decisions are made, but a week later the same issues are raised yet again. Why is this? Is it possible that sometimes we don’t make enough of an impact? Communication, engagement and influence are key antidotes to this problem. In this practical presentation you’ll hear:

  • How the trio of communication, engagement and influence are crucial
  • How communicating facts alone isn’t enough: It’s all about the story…
  • How engagement starts by being engaging You’ll pick up a range of techniques and approaches that you can put straight into use

Looking For A Presenter For Your Event?

Are you looking for a presenter to speak at your BA event or conference? Please don’t hesitate to contact us for further information and a quote.

Other Resources

If you enjoyed this content and found it useful, be sure to check out the following FREE resources

Get FREE Content In Your Inbox
Want to hear about webinars, BA Digest and other content? Sign up to our mailing list: