Skip to content

Webinar Recording: Amplify Your Influence: Learn From The Author Of “The Accidental Salesperson” (Chris Lytle)

On 8th September 2022, we were joined by Chris Lytle, author of The Accidental Salesperson to discuss the tricky topic of influence. The webinar was recorded and can be viewed below:

As long as you’re in business, you’re in sales. Granted, you might not be in a traditional ‘sales’ role. Maybe your job title is ‘business analyst’ or ‘product manager’. Chances are you’re having to forge relationships and exercise influence. You may be in situations where you need to influence without having authority. All while simultaneously balancing a whole range of stakeholders’ needs.

You might be selling a product, internal service, or even an idea.

If this sounds familiar, then this is the webinar for you! During this fast-paced, interactive webinar, you’ll hear from Chris Lytle. He wrote The Accidental Salesperson, a book that has sold over 50,000 copies worldwide.

Here’s what you’ll learn:

  •  The critical difference between a Level 1 and Level 4 relationship with an internal or external customer.
  •  How stakeholders or customers can be “seeded” to enhance trust and build the relationship.
  •  How to become the ‘go-to’ person that customers or stakeholders seek out.

And much more . . .

About the Speaker
Chris Lytle has trained more than a quarter million broadcast advertising salespeople on four continents. He is the bestselling author of The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve. Lytle promises his session contains more usable information per minute than any learning event you have ever attended. But he warns that education without action is entertainment. You must apply the learning to gain its business-building impact. Your advertisers and prospects will be glad you did. A 30-year resident of Madison, WI, the Wisconsin Broadcasters Association inducted Chris into their Hall of Fame in 2018. He now resides in Chattanooga, TN, “The Scenic City” with his wife, Sarah McCann and their three cats. He no longer owns a snow shovel. You can get a weekly knowledge bite—an easily digestible sales idea from his Instant Sales Training website.