Webinar Recording: Design Thinking for BAs with Ingrid & Peter Gerstbach


In this BA community webinar we were joined by Ingrid & Peter Gerstbach of Gerstbach Business Analyse GmbH whose presented a session entitled:

Design Thinking for BAs

This is a topic that I am sure will resonate with many of us, as it is a topic that seems to be mentioned time and time again in the BA community.  The webinar was recorded and can be viewed below.

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Webinar Description

We live in an increasingly uncertain, complex and ambiguous world and the whole business environment is moving so fast. Therefore businesses need the ability to create organisations that can adapt and learn what stakeholders really need. Design Thinking is one useful and practical approach.

In this practical webinar, Ingrid and Peter Gerstbach discuss what Design Thinking is, the importance of this discipline, why it really matters and how business analysts can use it in their daily work.

About the Speakers

Peter GerstbachPeter Gerstbach is Managing Director of Gerstbach Business Analyse GmbH, providing business analysis and design thinking consultancy and training to various clients in Austria, Germany and Switzerland. He is one of the first CBAP® in Austria, co-founder and former president of IIBA Austria Chapter and the co-organizer of the Business Analysis Camp, a yearly “unconference” taking place in Vienna, Austria.

He is a regular speaker at conferences, host of the first German Business Analysis Podcast and author of the first German Business Analysis book taking on a holistic view on the BA profession.

Ingrid GerstbachIngrid Gerstbach is consultant, author and speaker. She is one of the driving forces of design thinking in Austria, Germany and Switzerland. She has published numerous articles on design thinking and has written two books (in German) about design thinking in business.