In this BA Community Webinar, we were joined by Nick de Voil of De Voil Consulting who presented a session entitled ‘User Experience Foundations’. This is a topic that I am sure will be of interest to many of us in the BA community.
The webinar was recorded and can be viewed below:
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Ten years ago, User Experience (UX) was unheard of in many large companies. Since then, it has gradually become more and more prominent within organisations, firstly as a service provided by external agencies, and in recent years as an in-house discipline in its own right.
Although this has led to an improved experience for customers in many ways, the acceptance of UX as a distinct specialism has a down-side: professionals in other areas, such as business analysis, have been encouraged to see it as a separate area which they can leave to the “experts”. Equally, UX specialists see business analysis as an unrelated area.
In fact, not only is there a great deal BAs and UX people can learn from each other, but the two disciplines are (or should be) closely intertwined.
This webinar will introduce some of the basic principles of User Experience, address some misconceptions, and show how User Experience techniques can be used to inform and improve the design of solutions for business change. Topics will include:
- What is user experience?
- The human-centred design process
- Journey maps and blueprints
- How to do personas “properly”
About the Speaker
Nick de Voil is a Certified Management Consultant specialising in customer experience and information systems design. He has over 30 years’ experience working with a wide variety of organisations such as public sector bodies, internet startups and capital markets participants, helping to bridge the gap between customer experience and business processes.
An accredited trainer in agile business analysis and project management, Nick designed and regularly delivers the world’s first training course in User Experience for Business Analysts.
Nick has an MSc in Human-Computer Interaction from University College London’s Faculty of Brain Sciences and a BA in Computer Studies and Russian from the University of Birmingham. He is a Chartered Member of the Chartered Institute for Securities and Investment.
Nick’s book “User Experience Foundations” will be published by BCS, The Charted Institute for IT in 2018.