Bridge Cartoon

It’s Time To Ditch The Bridge

I suspect many people reading this article will, at some time in their career, have had the challenge of explaining what business analysis is.   We’ve all had that dreaded moment when we meet someone for the first time, explain we’re a Business Analyst, and we’re met with a blank stare (often with a slight look of confusion… ‘Business…what?’).  I am sure that we have all developed our own elevator pitch to explain the value that good business analysis enables.

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