Mousetrap - Metaphor for business innovation

Business Innovation and the “mousetraps” that are ignored…

You’ve probably heard the quote “build a better mousetrap, the world will beat a path to your door” but you might not realise that this expression emerged in the late 1800s. It is attributed to Ralph Waldo Emerson, and it’s actually believed to be a mis-quote, although the essence of the statement is correct. A
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